
Hi. I have a starter eCommerce website available for sale. WEBSITE NAME Thumb Drive Heaven WEBSITE URL Sales and auctions for USB Drives The website.…
Betty asks…
What’s the best way to drive traffic to a brand new ecommerce website?
Not just traffic, but sales.

Administrator answers:
You are talking about two different things — traffic and conversion. Getting lots of traffic is not a guarantee that you can get a lot of sales – you need to work hand in hand with these two aspects to make sure that the traffic you are bringing are converting.
The first thing to do is to research how people buy your products on the Web as this information can significantly affect where you put your marketing dollars. How do your target audience look for your product? Do they go to the search engines to research or do they read an industry publication before buying?
Not knowing your website or product, here are some general tips to get the traffic you need:
1. Optimize your site for natural search engine rankings. Search engines are free sources of traffic – you need to work hard to get to the top. Make sure your on-page factors are in place (metatags, titles with keywords, adequate keyword density ratio). With Google, you need to get other websites to link to you — but they have started to clamp down on what is perceived as “unnatural” links where in one month, a new website already gets 10,000 links because of an extremely aggressive link campaign (e.g. Sending emails requesting for links even from totally unrelated websites)
2. Pay-per-click campaigns. Use PPC campaigns such as Google Adwords, Yahoo, or the new MSN Adcenter. MSN Adcenter allows demographic targeting but they don’t have enough traffic as yet compared to Google and Yahoo (Google and Yahoo will also both go into demographic segmentation later on). But PPC can be VERY EXPENSIVE so watch your ROI carefully and don’t be carried away by the bidding wars. Define a strategy for your PPC campaign — e.g. Should you bid aggressively on your main keyword (e.g. “diamond”) to make sure you are on-top when a user starts their early shopping research OR should you bid slower on your main keyword but more aggressively on secondary keywords (e.g. “2 karat diamond earrings”. Define your strategy and measure your ROI. Use Google Analytics to help you get a clearer idea of the conversions of your PPC campaign.
3. Create the buzz for your business – do press releases (which are good for getting one way backlinks thereby increasing your search engine rankings), get your industry publications to do a story on you or at least a mention.
Get a copy of Internet Retailer magazine http://www.internetretailer.com/ . I get this for free, try if you qualify for a free subscription. Another resource I strongly suggest is Webmaster World (Ecommerce forum) as they can give you lots of help in improving your sales.

Susan asks…
What Is The Best Ecommerce Website In Order To Open Up An Online Store?
- Shopify
- BigCartel
- 3D Cart
Or What Site Do You Recommend?
Please & Thanks.

Administrator answers:
Yahoo Small Business

Joseph asks…
What is the best shopping cart to use with an ecommerce website?

Administrator answers:
You provide absolutely no criteria on which to base a “best” evaluation, so there is no “best” shopping cart.
Zen Cart is a very popular open-source solution.
Www.asp.net has the Beer House shopping cart and content management system pre-packaged for use.
GoDaddy has a fairly simple to use e-commerce package if you want to do zero tech stuff.

Mandy asks…
How to set up a merchant account/payment gateway for my Ecommerce website in India ? Who can I approach ?

Administrator answers:
Use paypal, it is free

Donna asks…
How can i post multiple items on my ecommerce website, some one help us out we have html coding?
I can add the codes to my html
i want to be able to display assorted amount of items in the front page

Administrator answers:
I can help you out if you give me a little more detail, what are the items and how are you posting them?
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Hi. I have a starter eCommerce website available for sale. WEBSITE NAME Thumb Drive Heaven WEBSITE URL Sales and auctions for USB Drives The website.…























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